Dr. Ammar Bakkar

CEO
Yes 2 Digtial

Ammar Bakkar is the Founder & CEO of Yes 2 Digital Group. The Group’s headquarter is in Dubai, and it maintains offices in Riyadh, Cairo, & Tripoli. Y2D focuses on providing digital media consulting and managing media projects, in addition to investing in media companies and projects.

Dr. Ammar is also the Director of Approach Research Center in London. The Center is specialized in political and strategic studies. Since launched in 2015, ARC has published more than 150 studies in addition to organizing several workshops and training programs.

Up until the end of 2011, Ammar was the Group Director of New Media at MBC Group. During the 9 years of working for MBC, Ammar was part of transforming the Group strategy and direction become the largest Arab media company in terms of digital revenue and users. As part of his work, Ammar has established and managed several major portals including Alarabiya.net (2004), MBC.net (2006), and then Shahid.net (2010).

Ammar is a columnist on the issues of digital media since 1996, and is also an active speaker at academic, media, and IT conferences around the world. He is also associated with the Digital Emmy Awards in New York since 2009 and until today.

Ammar holds a doctoral degree of Media Management from the University of Oklahoma (USA). He has more than 15 years of experience working for the print media as a journalist, a correspondent, and a Chief Editor with several Saudi and international publications. During the years 2004, 2005, Ammar was as an adjunct mass communication professor at the American University of Sharjah.